Honestly, this was my assumption when I signed up for the service. People like me will keep them in business longer than they ought to be (because new people signing up delays their financial failure). But I'm almost at break even after just 1.5 months. As long as they last through June, which I expect they will, I'll have saved money on (mostly) movies I'd have gone to see anyways.
They recently switched their pay model to upfront quarterly, which gives them an influx of cash short term. Not a good sign for long term but it will keep them afloat and allow everyone to burn VC money for a bit longer. In their minds, I'm guessing that as long as they grow exponentially or close to, they will eventually have the leverage over theatres they need to get a cut of concessions.
Honestly, this was my assumption when I signed up for the service. People like me will keep them in business longer than they ought to be (because new people signing up delays their financial failure). But I'm almost at break even after just 1.5 months. As long as they last through June, which I expect they will, I'll have saved money on (mostly) movies I'd have gone to see anyways.