This seems like a fairly superficial argument to me. Facebook is mostly getting scrutiny for specific problems that Google has managed (whether by luck or otherwise) to avoid and which have little connection to the main argument of the article around advertising on YouTube. To me, the equating of these two companies is actually harmful because then we are failing to distinguish why Facebook specifically was such a powerful vector into the 2016 election. Both companies present privacy concerns, but they are definitely not the same in their approach and we should be carefully looking at those differences for their instructive value, not lumping them together.
