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Number of syllables is the key factor. Sequel = 2 syllables. S-Q-L = 3. Sequel wins. Flows much better in conversation that way too.



This reminds me of the amusing trivia that it is faster to say "world wide web" than "WWW".


I've heard some radio ads render it "triple W", which flows pretty nicely.


Same reason here. As a side note, I've noticed that non-techies more often refer to it by S-Q-L so I'll change it up when I speak with them. I suppose pronouncing it "sequel" is more of an industry jargon type of thing.




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