The last I checked, Microsoft doesn't create shadow profiles of people who don't have accounts. Nor does Microsoft make it hard to turn off privacy, or sell the data to research firms in an attempt to create profiles that be used for advertising or manipulation. Also, the last I checked all this attention to Windows 10 data collection usually includes a comprehensive list of how to turn it off. Finally, when you set up Windows 10, one of the setup screens actually lists out these options and gives the user the chance to turn them off. You could argue that these should be left off by default, but I'd argue that allowing developers to collect telemetry data for debugging purposes, and forcing people to keep their computers updated is a good idea, since most normal users don't bother.
