In my former job, I talked to a lot of doctors about this stuff.
What I found was that a lot of doctors look at the decision from a clinical lens only. Why not prescribe the latest branded product, even if it's only marginally better than the generic? Patients deserve the best, right?
Making a cost vs. benefit trade off wasn't a universal process for many physicians.
What I found was that a lot of doctors look at the decision from a clinical lens only. Why not prescribe the latest branded product, even if it's only marginally better than the generic? Patients deserve the best, right?
Making a cost vs. benefit trade off wasn't a universal process for many physicians.