Targeted ads make a lot more than untargetted ads.

BeeOnRope · on April 4, 2018

Does the GDPR prevent the targeting of ads?

camillomiller · on April 4, 2018

No but it requires privacy by default, while facebook does the opposite and profits from it. It’s going to be fun

grigjd3 · on April 4, 2018

If someone opts out of data mining, there is nothing to target with.

e12e · on April 4, 2018

s/opts out of/does not opt in to/.

robin_reala · on April 4, 2018

Sure there is, you target based on the context of the surrounding copy, not the context of the viewer’s data.

SahAssar · on April 4, 2018

Then you get into the quagmire of what is personal data, right? As in, how many clicks on external ads are considered personal data? IIRC the definition of personal data under GDPR is "any data or collection of data that when combined with any other data can uniquely identify you" (or at least that is what my company is operating under). So that means a lot more that what we traditionally see as "personal data".

robin_reala · on April 4, 2018

I’m not sure I follow? By clicking on an advert you’re moving to a 3rd party with their own potential collection and collation of personal data, and their own opt-in requirements. It would be down to the advertiser at that point to receive consent from the user.

grigjd3 · on April 4, 2018

That's not what advertisers are willing to pay more for.

robin_reala · on April 4, 2018

In this case the advertisers don’t get a choice. Under GDPR data subjects have to opt in to personal data collection and processing by third parties, and they can’t be denied access to the service for failing to opt in. The advertisers are going to have to get used to a new reality of mostly targeting page context.