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I'm not claiming to have insider knowledge of Apple's strategy, but there have been many reports over the last year or two that speculate about the extent to which services will provide revenue instead of hardware.

https://www.cnbc.com/2016/06/08/apple-will-show-off-its-move...

https://stratechery.com/2017/apple-and-the-oak-tree/

https://www.macrumors.com/2018/03/22/apple-services-revenue-...




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