Sorry, yes I should clarify. What I mean to say by that is that while there is objectively a difference between a 256kbps MP3 and a FLAC copy of a song, it's very hard to discern, but the difference is there. But personally, I can't imagine being unhappy with a $30-50 bottle of wine. I suppose this is part of the attraction here — mattresses aren't a regular purchase and the notion of 'cutting out the middleman' is a big part of the value proposition for lots of companies these days (Warby Parker and Everlane make a big play of this in their marketing).
Being able to slap a label on someone else's product and have them handle both production and distribution while you just do the marketing is the dream for a large chunk of the Valley, I guess!
Being able to slap a label on someone else's product and have them handle both production and distribution while you just do the marketing is the dream for a large chunk of the Valley, I guess!