"Oh hi users, the things you gave to us and we were supposed to keep safe, well, someone came and took them."
Say the bank sent all their customers a similar message, how would their customers be expected to react? Why is it any different in the tech industry?
Basically these apology messages amount to: "Someone accessed your private stuff, please change the special key you use to access your stuff. End."
Should there be more to this than just that? Yes you'll make sure the locks are stronger, but what about that thing I've now lost? What are you going to do about that?
You mean like when Home Depot lost thousands of credit card numbers? Or when Target did the same? Or when Equifax lost millions of people's private data?
The response is always "Welp, sorry! We'll do better next time!" and the tech industry isn't alone here.
"Oh hi users, the things you gave to us and we were supposed to keep safe, well, someone came and took them."
Say the bank sent all their customers a similar message, how would their customers be expected to react? Why is it any different in the tech industry?
Basically these apology messages amount to: "Someone accessed your private stuff, please change the special key you use to access your stuff. End."
Should there be more to this than just that? Yes you'll make sure the locks are stronger, but what about that thing I've now lost? What are you going to do about that?