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You saw this a lot in the early days of the iPad: there were opinions from those who had used the device and opinions from those who hadn't.

A lot of the second group didn't "get it". Once they used it many of them were convinced. Basically, those that haven't tried it tend to be more negative about it as a whole.

There is something about the experience that is hard to articulate. The feel of it, the convenience of it, the fact that's instant on, the UI... just the whole package really.




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