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Astute. I think you're dead right about the studio catalogue.

Unfortunately, the studios are still trying to protect what they view as their major customers: Retail chains (WalMart and Blockbuster) and cable companies. They understand those business, they've made money with them, and file sharing and secondary markets are negligible in those environments.

I've never thought about Netflix's agreements with third party distributors. That's a good question. Originally, I assumed some money was changing hands but maybe not. Maybe Netflix looks at it as a form of loss leader and a strategic advantage in the long run.

It seems like every company that comes out with a set top or mobile device now eventually includes Netflix. For consumers, Netflix is becoming a feature that's just not anticipated, it's expected.




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