They'll have to move at some point. If the transition is painful/long, so be it. The affected companies is why we're in this mess in the first place. Now Google enforces the new rules about the platform compatibility, so let's see how it plays out.
We're at the point where not much matters anyway. The phones we have are amazing. Sure, it doesn't make much difference, but it's a selling point.
Other advertised features which don't matter to most users: the notch, AR, full size display, active display on edges, assistant updates, AMOLED, app privilege restrictions, curved displays, ... They're all good for advertisement and gimmicks. They may improve the phone a little bit. They're not needed and almost everybody cares only because they were advertised. (If they care at all)
