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How Amazon Can Blow Up Asset Management (jirisancapital.com)
131 points by T-A on March 7, 2018 | hide | past | favorite | 96 comments



Amazon has a serious problem with counterfeit goods and fake reviews. One might think that with the rise of AI/ML catching fake reviews and counterfeits will be much easier but Amazon doesn't seem to be doing any thing. In which case, allowing them to handle money seems like a recipe for disaster.

As for the Ant Financial comparison, I find it hard to believe that Amazon is not utilizing the reserves it gathers by selling gift cards on its platform. Those too are excess reserves to be paid to suppliers once customers utilizes and buys something from a supplier.


> but Amazon doesn't seem to be doing any thing.

I would have thought that on Hackernews of all places people would recognize the scale that is involved with a site like Amazon and recognize that fixing this problem is far from trivial.

I'm sure Amazon is taking it very seriously - when have they ever shown anything but "obsession" about positive customer experiences. But it is hard, and it will take time to do it effectively without completely blocking all 3rd party sellers on the site.


I disagree. There seems to be so much low hanging fruit to at least reduce the problem but they haven't taken even the smallest steps. This is because they're prioritizing revenue, volume, and selection over fraud prevention.


I've seen this in other companies. It's like Amazon had a bad revenue addiction. They can't go cold-turkey and cut every suspect seller in the marketplace, because that would cause a large impact on their quarterly numbers. But if this goes untreated, it will drive out good sellers and destroy consumer confidence.


You could not be more right. At least from my personal experience. I mean, try and buy a phone case on Amazon right now. Literally every single listing on their top two pages of results when filtered by "best rated" is stuffed with fake / paid reviews. Its literally impossible to tell if you're going to be getting a quality product. And if companies like Fakespot or whatever can tell if Amazon reviews are fake, Amazon themselves could easily do as as well, or even just buy one of the review validating services and integrate the score directly into their listings. None of this is that hard, and especially not for Amazon with their scale and resources, so literally the only reason for them not to do this is that it is more profitable not to. The average consumer may have a relatively high degree of trust in Amazon, but anyone who thinks even remotely critically about their purchasing decisions is going to quickly realize Amazon is mired in fake reviews and duplicity.


Not true, they banned incentivized reviews. That's a big step towards getting more accurate reviews.


I'm not sure how they're enforcing the ban because I still see tons of reviews that are openly declaring that they were incentivized with the boiler plate "I received this item at a discount in exchange for my honest review." tag at the end of their review.


There are any number of steps they could take to dramatically decrease the counterfeiting problem, chief among them to make sure the customer can choose which supplier the goods to fulfill the order comes from.

I think Amazon is making a bet that reducing the number of SKUs in their warehouses is of greater value than counterfeiting is a problem - and this is probably true for a ton of their more generic stuff that comes from the same factory in China anyway.


> I would have thought that on Hackernews of all places people would recognize the scale that is involved with a site like Amazon and recognize that fixing this problem is far from trivial.

Yes, but:)

Fixing it is far from trivial, BUT there are trivial things that would help. It's the 80/20 rule again; sure, a full solution would take years and be a massive undertaking, but even a minor effort would make a big dent in the problem.


I doubt Amazon even considers it an issue. The effect of negative customer experiences from counterfeit goods and fake reviews on actual sales is likely negligible, certainly less than the cost of any "improvement" to the system. Most people aren't going to delete their Amazon accounts because of a bad item - they'll just return it, and stay customers.

Meanwhile, those counterfeits allow Amazon to fulfill orders more quickly and to list items at lower cost, undermining their competition, and any bad experience a customer has can be blamed on the vendor, not Amazon itself.

Of course, I could be wrong, and I have no particular insight, but to me this seems like an intentional part of Amazon's business model.


> actual sales is likely negligible

At the moment it might be negligible but in the long run they are hurting them self. 5 years ago I and a lot of my friends ordered everything on Amazon because it was fast and we knew that we will get the correct stuff.

Nowadays I (and most of my friends) almost stopped using Amazon because it is such a hassle to find stuff which is actually sold and shipped by Amazon and not some sketchy third party seller with only 5 reviews. And even if you manage to order something directly through Amazon you might still have problems with counterfeit items and other stuff.

And the same is true for my parents and their friends. Until 1-2 years ago Amazon was _the_ place to shop online but nowadays they switched back to more traditional methods.

Due to all this shady stuff Amazon lost me as a customer (who used to spend hundreds and thousands of euros per year).


If the same or similar item is available on Target.com, I now buy it there.

I trust Target's supply chain about 100x more than Amazon and I'm willing to pay extra for that assurance.


Amazon may not consider it an issue - yet, but if they don't before it make critical mass, it could seriously damage them.

As a fairly heavy Amazon customer for both home & biz, I was getting to the point where Amazon was just the default buying location, but now there are entire categories of stuff that are such a PITA to find a valid offering that Amazon is just about off my list.

Amazon recently keeps showing me a popup about a Biz account for some benefits, and while I probably would have jumped at it 2 years ago, I just haven't bothered now.

Yes, it's mere anecdote, but I'm seeing many complaints of the same. This is the kind of problem that doesn't show up in the numbers early, and by the time it shows up in the numbers to get Mgt's attention, it may be too late, because the reputational damage has been done.

Years to build trust, minutes to break it...


I disagree, I feel like around 30% of HN works at a big company, but most are at startups nowhere near the scale of Amazon.


I disagree. There seems to be so much low hanging fruit to at least reduce the problem but they haven't taken even the smallest steps. This is because they're prioritizing revenue, volume, and selection over fraud prevention.


> Amazon has a serious problem with counterfeit goods ans fake reviews.

I flat out won't buy from Amazon unless I'm already in the market to get something that I know is cheap and may or may not work- which turns out is not very often. Because of this I very much doubt the reality of the retail apocalypse in the long term.


It is by far their biggest problem. Personally, I find 'ships and sold by amazon' to be a brand I trust; outside that? yeah, it's like buying from a shady ebay seller.

Personally, I think amazon needs to distance themselves from those third party sellers; if it's hard to tell the difference between amazon and joe rando, the amazon brand is going to become worth significantly less, and they will not be able to charge the premium that I'm sure their investors are expecting.


I agree. I think JD are taking a much better approach here and seem to care much more.


The solution to fake reviews is simple. Just ignore all reviews that aren’t verified purchase. Still leaves some room for manipulation but much less.


Unfortunately the value of a fake review is so high no ML will ever be able to defeat it. The only way to fix it is with trusted reviewers but there a lot of products on there and only so many trusted reviewers.


How do you mean ? From what I've observe all fake reviews tend to fall into a pattern. Usually a mix of broken sentences and hyperbole. I find the positive fake review patterns far simpler to detect than the negative review patterns. Nonetheless, a decent sentiment classifier can be modified and used to classify fake reviews, the fake positive ones at least.


They all pretty much start with the disclaimer "I was given this for free but that didn't influence my 5* amazing review that follows"


But amazon could hide by default reviews where no purchase has been made through amazon.


That would eliminate a lot of reviews of long-tail items. For example an old book borrowed from a library; I have one to hand now that I intend to review.


> Amazon has a serious problem with counterfeit goods

Or you could say that Amazon is highlighting the comparative lack of quality of branded goods. A Lacoste shirt is so easy to replicate at a fraction of the cost, that Amazon, by its very nature undermines the entire rationale for buying Lacoste.


Or quite the reverse, such as the last set of "Panasonic" batteries I bought off Amazon. After about 3 months all 12 had leaked and were dead. I'm damn sure they were not Panasonic. The reputation damage was to amazon, not Panasonic, and I resolved not to buy batteries from Amazon ever again.

No doubt a fake Lacoste would disintegrate in a fraction of the time of a genuine shirt.

Know what's ridiculous? I trust Poundland more than I trust Amazon to supply genuine goods.


> No doubt a fake Lacoste would disintegrate in a fraction of the time of a genuine shirt.

Such a statement has no grounds to stand on. There are non-genuine items which are of the same or better quality than the genuine ones. You cannot just put them all in one bin.


> You cannot just put them all in one bin.

Amazon do, that's the problem.

As you provide no citations either, your assertion seems to have no more grounds. The chances of counterfeit being better quality are so vanishingly rare as to be headline worthy.


On fakes being of high quality I imagine it varies by market and supplier. If real Calvin Klein underwear is better than the thirty I got in Thailand four years ago it’s made of angel feathers and adamantium.


One of my in-laws more or less pioneered the entire clothing manufacturing industry in Southeast Asia. Watching him and his wife tear apart garments by looking at the stitches and feeling the fabric is incredibly entertaining. It's on par with the way I tear apart other people's code on GPUs. 10,000+ hours doing anything gives one some serious skill.

I've even used their expertise as evidence that AI and machine learning could do the same if we only knew how to train it. They've written several books on the subject and they are recognized authorities in Asia.


Can you PM me the names of the books. My wife does a lot of that stuff and she'd either be very interested or insulted that I gave her more work to look at.


Look up Conway Liu with "garment" and that ought to get you the information you need. I do not appear to have the karma to PM yet.


>Or you could say that Amazon is highlighting the comparative lack of quality of branded goods. A Lacoste shirt is so easy to replicate at a fraction of the cost, that Amazon, by its very nature undermines the entire rationale for buying Lacoste.

And so does Alibaba, except for it is in China and is outside of US IP enforcement regime. If Amazon were not to do a great pivot towards 3rd party sellers back in 2012-2014 and do the same thing Alibaba does, we could have been talking about Alibaba swallowing Amazon's online retail business by now. Alibaba is a type of company you can do nothing about, yet it can do a lot of things about you, and I can throw a couple examples for you:

Paypal - they used to have a "partner agreement" with Alibaba, but the moment they began to carve into eBay's domain, Paypal's board was foolish enough to antagonise them.

Alipay was the result of all of above, as well as Paypal's almost complete loss of Chinese market, and few others where Alipay made inroads.

Apple - they had pretty much to bribe Alibaba along with Sony to have their products delisted and prohibit trade in refurbished electronics on their platform (which was also eating into Apple's sales big big time).

Also, Alibaba strongarmed Apple into letting them send payments and selling virtual goods without paying "Apple tax." Knowing that, Tencent and few other big Chinese dotcoms followed the suit, which gave them enormous commercial advantage against foreign competitors for in-app payments.

And all of above is on a minute scale of societal impact in comparison how Aliexpress singlehandedly nuked a big big chunk of the brick and store retail industry in the former bloc countries. (Alibaba makes more profit in Russia than in all other foreign markets combined)


Not everything related to quality can be easily identified by the end consumer. I trust major food manufacturers to have products without high levels of arsenic, lead, and mercury. I don't trust that counterfeit food manufacturers are ensuring the same.


Probably not the best example.

Maybe you're talking about a different kind of shirt, but I tried Amazon's brand of collared long-sleeve button-up shirts and found the quality so low that I'd consider them unwearable.

The material was very thin, extremely wrinkle-prone, the collars were wilted and didn't keep their shape at all, and the cut wasn't very good.

I'm not the type to be easily fooled by marketing/branding psychological tricks, quite the opposite. But every off-brand collared shirt I've ever bought in my life has been a cheap unwearable disheveled mess.

I know designer brands are just cranking these things out of Cambodia for $3/unit, but no-name brands still just can't seem to compete at all on quality. They're not even trying as far as I can tell.


> At a fraction of the cost

That’s exactly the problem. Brands can be held accountable. Unbranded goods can’t. Me personally, I don’t want to live in a world, where all standards are given up just to have the lowest price.


'...Amazon, by its very nature undermines the entire rationale for buying Lacoste.'

I don't know about Lacoste, but of the brands I do know about, they do a pretty good job on their own of undermining that rationale.


This comes up every time Amazon is a topic on HN, and yet, from the article:

"Amazon is rich with the most important resource in asset management: trust. The firm earned the highest reputation ranking in the U.S. in a 2017 Harris Poll. It was ranked as both the most influential and most trusted company in a 2016 survey by SurveyMonkey. It was the only company to land in the top 5 for both categories."

If the above is true, then counterfeit goods are probably not ultimately a significant problem for them.


It's important to seperate Amazon the market place and Amazon the merchant here. Amazon is a market place where you can find all types of merchants. In this role, it's not so much Amazons issue what these merchants sell.

It's similar to how there are all types of websites running on AWS. Amazon is not responsible for their content.

Amazon is also a merchant on their own market place. I would expect Amazon and other big name merchants to usually sell you genuine products.


I don't really use the reviews on Amazon any more for making decisions. Typically if I'm buying something on Amazon it's a book, and I already know I want it because someone I trust recommended it, or it's some random thing I want like speakers or a bike tool or something and I just research what to buy online before I go to Amazon.


One might think that with the rise of AI/ML catching fake reviews and counterfeits will be much easier

Why would one think that?


Especially because AI/ML can used to generate fake reviews as well.


Generate fake reviews in AWS then post them in the main site, the perfect crime


Amazon sells gift cards. You can even specify one-day shipping on gift card. Amazon does a wholesale business in Amazon credits that have the effect of lowering transaction prices. For example, Coinstar machines don't charge a fee if you take an Amazon credit in return for your coins.


If Robinhood, a start up with very few resources, can offer commission free trading, I'd bet Amazon could offer approximately 0 cost S&P500 funds.

If the partnership with JP Morgan works, people could direct deposit money into their Amazon account, auto-invest into Amazon funds, and then spend on Amazon ecommerce. In this model, Amazon immediately saves ~2% on credit card transaction fees, a small portion of which could be used to subsidize cheap or 0 cost investments.

Essentially Amazon could vertically integrate the money that will be spent on their products in the future...


vanguard and fidelity offer approximately 0 cost S&P500 funds already today.

you're talking .03% in fees. On a $1Mil investment that's $300 a year.


3bps is certainly dirt cheap - but thats purely explicit cost. You have to look at how the fund is managed. If the fund manager is an idiot and forgets to rebalance or makes some other error - that 3bps can pale in comparison to missing the benchmark.


Vanguard doesn't miss the benchmark. They're good at execution.


Is there any reason to believe that cheaper fund managers like Vanguard forget to rebalance?


Ah - no - I wouldn't think someone like Vanguard would forget. I was just highlighting that the "headline cost" number isn't the only cost you should consider.

Guys like Vanguard actually make money on their rebalances because they are so big. And they keep it in-house - avoiding the costs (both explicit and implicit) of outsourcing their flows to other firms. So being large brings economies of scale as well.

EDIT: By "make money" I mean they use their cost-savings to make or beat the benchmark


> you're talking .03% in fees. On a $1Mil investment that's $300 a year.

i thought vendor creditcard fees are 2-3%? that would come out at $20-30k for each $1Mil


It’s not 2-3% at Amazon’s volume. Amazon also allows you to load up a gift card balance with a checking account.


I am amazed, how much people underestimate the whole complexity of setting up a successful fintech. Basically, you don't have to work for the clients - you need to work for regulators, and also for risk and compliance, and also for duty of care, and much much more, on the thinnest possible margin, if you want to be competitive. Setting up AI to help people make investment decisions is a nightmare due to the number of dimensions you need to take into account while validating data.

I really hope Amazon doesn't start the investment service in the way described in the article.


I don't think this would be a good idea for Amazon. I don't trust it right now to provide me things that aren't counterfit unless its sold by the actual supplier. Allowing funds to be on its platform without proper vetting seems strange. If Amazon actually wanted to go into the Asset Management space I would actually see it buying something like Robinhood. The problem in Asset management is all of the people who would regularly be retail investors are too smart to be peddled a bunch of random mutual funds and instead try to use index funds. The margins for those are already cut to the bone. I don't see how they could compete with something like Schwab intelligent portfolio either.


> I don't trust it right now to provide me things that aren't counterfit

That might be true for a small percent of HackerNews readers that are also Daringfireball readers - but the world at large still trusts Amazon; that's the whole point of the article, really.

As anecdotal evidence, an Amazon Investment might be the only way to convince me to become a Prime member (if that'd be a required precondition). I'd almost certainly use it, if allowed.


I don't know, I've seen a lot of trust erosion in the last few years even just among people I know (many of whom don't even work in tech), largely driven by them getting burned by problems with sketchy third-party re-sellers.

Unless you're paying close attention, it's not obvious to the average consumer that so many products are being sold by independent resellers vs Amazon themselves, so people aren't as careful as they might be on, say, eBay.


Amazon's reputation is starting to converge with Walmart imo.


so, I trust amazon too (at least the 'shipped and sold by amazon' brand... I consider everything else to be more like ebay)

But... I just don't see how amazon would get me away, say, from vanguard. There are already good retail brokerages, and I don't see why I'd want to go through amazon instead of another company.


There are lots of ways, of course:

A. Going global: a lot of those "good retail brokers" are US-only. Sometimes it's dumb - I already have an ETrade account & signed all the paperwork including stuff relevant for my foreigner status... But ETrade will only let me trade my employer's stock, nothing else.

B. Bundle stuff that others can't match - e.g. Prime

C. One account, with good actual security (few appreciate that but some will)

D. Maybe new financial products that others can't match (I think Amazon is in a position where they might pull that off)


You have some good points, especially about scaling the international stuff, something I hadn't thought of. That does sound compelling

but B? I don't see why I want to bundle my stocks with my television series. And, I'm not sure Amazon has security that is any better than Vanguard.


I don't think Vanguard's security is better than Amazon's [1]... Technically they could be more secure than Amazon despite running stuff on AWS, but still, I'd say Amazon's track record on security is pretty good - and pretty much the entire Enterprise world relies on it.

[1] E.g. they obviously run stuff on AWS: http://www.vanguardjobs.com/job/7980466/ts03-cloud-architect...


I find that... terrifying


Brokers are often limited in which countries they'll accept clients from, but that's to avoid all the overhead of filling the appropriate tax forms to each government (and maintaining the knowledge of what the rules in each country are).


That's exactly my point - Etrade already does all the tax forms for me, I don't understand why they won't allow me to have a full account. Probably some "blanket policy".

As for Amazon, I would expect them to eventually expand globally if they were to offer such services (which is not what I expect from most US brokers).


In addition to ETFs, why not go 1 step further? Offer hedge funds too. Amazon has a ton of data on which consumer brands are overperforming every quarter. Use that data to make investment decisions.


Now that's a competitive edge...


Why does it have to be Amazon? Look, Amazon's strategy isn't complicated.

Find a market where margins are large ("your margin is my opportunity"). Bring a simple, easy competitor to the market and aim for zero profit. Grow wildly. Build related products that either your customers want (and go elsewhere for) or else you are currently spending money on. Repeat until billionaire.

Anyone with some capital, industry-specific knowledge and a bit of courage can try this strategy. It won't always succeed. But the point is that waiting for Bezos or Musk or some other behemoth to solve all the world's problems rather than doing it ourselves is a very poor way to live.


If a VC or an angel investor would just give me $10,000 a year as salary, I would work on any idea full time for them, 90 hours a week, fighting fires, everything.

The issue is that the labor demand in this country (VCs, corporations, angels, basically anyone with money) would much rather prefer to spend $120,000 on one "really good" programmer than say $30,000 total on a team of 3 young and hungry programmers.

Something something, "adding programmers = adding delays and complexity to a project". And maybe it's true.

But the result is that the one amazing programmer lives lavishly, and the other 3 starve.

And what is worse, there's no guarantee the project will succeed, no matter who you hire.


This comment is so odd I'm not sure where to begin.

You would work more than 2x full time hours on any idea proposed by some VC for ~$2.25/hour? And you think there is an availability of competent "young and hungry" programmers who would do the same? And the lack of availability of this arrangement is causing these young hungry programmers to starve?

Is this entire comment some kind of joke or satire that went over my head?


No, I promise it isn't satire. There are a lot of us out here who are trying hard to get jobs but can't.

I would rather work for $10,000 with a chance at more responsibility and future promotions than not work at all.

Additionally, where I am currently, $10,000 would more than pay for food and rent and internet!


What are some reasons you can’t find a job? I’d love to be able to tell my AVP that I can hire someone for $2.50/hour. We’ve paid $20/hour for data entry clerks just as a stop-gap measure before we automate things. At such a price we’d stop all our investment in automation and just massively hire people.


Perfect! Then we should be able to get to work together right now. Let me tell you my history, and why the $10,000 year number makes sense to me.

I graduated from a "top ranked" university, UNC Chapel Hill, with a degree in History. Because I knew a thing or two about computers, I got a job as a sales engineer (demonstrate and configure a hw/sw product for a customer) at one of the traditional IT corporations (HP, Dell, Cisco, Oracle, etc).

After 4 years, I was laid off due to extremely political management taking ownership of my manager's organization. This is common knowledge.

I was making about $55,000 a year, with some commission and bonuses. This again is typical for the industry.

I tried quite hard to get a job right back in the same line of work, but was unable to. If you look at unemployment statistics, unemployment is actually growing in the IT industry. Perhaps I am just bad at interviewing, or don't have good connections to get around this process.

The only other work I am qualified to do is retail management at about $45,000 a year. After taxes and living expenses in the North East USA, this is not exactly a profitable undertaking.

However! If I am able to do data entry, or basic web/game programming (think things that don't require "Senior" or "MA/PHD preferred), for $10,000 a year, remotely from my rural property, then I would be more than happy to do this. If I could have a small portion of equity, then great. My expenses would be more than covered, because I wouldn't have to pay city rent or commuting or etc.


This makes very little sense.

If you are willing to work 90 hrs/wk for $10k salary, why not take a regular 40 hr/wk job for $10k salary (or more even, why limit yourself?), and spend the other 50 hours doing whatever you were going to do?

There are plenty of $10k/yr 40-hour-work-week jobs that don't require any mental load after you clock out, and don't pretend like you won't get anything done in those 50 remaining hours. If you can't build anything with 50 hr/wk to use (which is more than enough for a regular full time job), it seems unreasonable to assume that somehow adding more time would solve the problem.

This assumes we take you at your word that you can be productive for 90 hours, and that you live or are willing to move to a country where $10k/year clock-in-clock-out-and-forget-about-it-work can be found relatively easily.


For additional context, please take a look at the other comment I just added in this thread :)!

Right now, my friends and I are unemployed. We would love to be able to work on any project where someone believes in us. $10,000 is more than enough to cover food, rent, internet, etc where we live. And if there is a chance at future promotions and additional responsibility for a bump in pay, then great!

Right now, I would rather work hard and gain connections who trust me as a worker, than not work at all. I am working on my side projects, but those aren't profitable, are still in dev, and generally I haven't found an employer or investor who is interested in the project or translatable skills


Have you tried upwork?


Upwork routinely denies workers from even starting on the platform, sides with the person buying your labor in case of dispute, and you typically compete with freelancers with dubious ethics. It makes for a difficult experience with everyone involved


Isn't the virtual distribution shelf for investment funds already a pretty established thing? When I log into my online bank there is an online market place for funds, allowing you to place money in funds with maximum trust and minimum effort. How would Amazon improve on this?

(That said, I like the idea of always selecting the top 1% of fund customers and allowing them to offer their own funds)


Because that existing "online market place for funds" is gibberish to most retail customers.

You go to Amazon, you type in "best AA batteries", and what you get back is not a raw list of battery serial numbers or technical specifications about battery performance (which is basically what you get in the existing brokerage experience, describing funds and their performance). What you get on Amazon is plain-english descriptions, reviews and ratings, and a sorted order of relevance or price or whatever. All these things smooth out the buying experience, reducing any possible source of friction for your purchase decision (hell, you can subscribe-and-save for new batteries every 6 months, thereby precluding ever having to make a purchase decision ever again); they want to make it as easy and natural and automatic as possible, for you to click Buy. But for investments, customers face a huge upfront barrier in terms of lack of knowledge and uncertainty, before they can make a purchasing decision; sure, all the raw information is there, but only highly motivated customers (relatively speaking) are going to dig through it or overcome it before transacting.

Now, I'm not saying that Amazon should add customer reviews of ETFs or funds or whatever ("5 stars: I bought VTSAX and made $43.26, and you can too!"), but it can certainly do a whole heck of a lot to reduce the friction of making a transaction. The point is, the customer shouldn't have to do any work (or as little as humanly possible), before clicking the Buy/Sell button.

And sure, the existing financial institutions can work on this same problem, but this is a actually not their biggest problem. Their biggest problem, is convincing customers to even think about them and take a look at their offerings, in the first place. 70+% of American households have Prime; how many have brokerage accounts? Some Googling around puts this at ~14% ([1] DOL 2015 report says 17 million households had brokerage accounts in 2013, DOWN from 19 million in 2001; total there's roughly 120 million total households in America). Also remember, this 14% of households is split amongst all the competing brokerage firms, while the 70% of households is ALL Amazon's.

All the brokerage ads I see, are targeted towards traders or people who want to become traders; this makes sense for those firms, because why would someone who has no interest in trading, ever use their brokerage? But this is narrow-minded and ultimately self-limiting thinking, and this is not at all how Amazon thinks. EVERYONE is an Amazon customer (or potential customer); once you're on the platform, figuring out exactly what to sell and how to sell it to you is easy. Prime is a huge economic engine/pool of consumers, at which Amazon could throw just about any product at, at any time. Some will stick, some will fail, but even those that fail can be recycled and improved and retried.

Everyone else is fighting over their shares of gold, while Amazon is working to create/feed the golden goose instead. Strategy over tactics.

---

[1] https://www.dol.gov/sites/default/files/ebsa/researchers/ana...


Don't financial firms have to isolate their business models? Banks traditionally couldn't offer brokerage services for instance. I can't imagine the government granting Amazon a license to operate a retail trading desk, particularly if anyone can offer products on it.


Great thought piece. Read this carefully and certainly written by someone knowledgeable about the industry (I would hope so if he's running a hedge fund!)

I see some comments view this as a far-fetched idea. Maybe that's why its a good one....

RobinHood, the stock trading app, didn't exist 5 years ago. Now you trade for free - challenging a dozen well-known incumbent platforms like Schwab, Fidelity, etc... Luckily, these big guys offer more than just stock-trading. Imagine, zero fee trading with a fund-management platform as described by OP - I think it would crush the competition.


So here is a pitch you could make for the tech companies to get into finance. Simply replace <x> with either Amazon or Google

1. <x> Advisor: Retail investors are moving rapidly to passive tracking instruments such as ETFs, <x> can help educate investors on how to allocate their funds to this asset class based on individual risk/reward profiles. <x> can make better sense of all the data available and become the 'ultimate' robo-advisor.

2. <x> One View: <x> is in position to own account aggregation and build up an incredible view into the spending/saving habits of the general population in the developed world. Initiatives such as PSD2 in Europe will help fuel the growth in aggregation in the next few years. Going forward beyond simple read-only aggregation,combined with <x> Advisor and write-APIs to to financial institutions, <x> can allocate my funds to the best products across multiple different institutions in real-time.

3.<x> Bank: With my investments taken care of through <x> Advisor and One View whats left is a utilitarian bank account to manage my free cash flow on a daily basis. Something practical and highly functional without the fuss that offers features such as peer-to-peer FX swapping at mid rates when I go on holiday. This is where <x> could create the challenger bank people have been anticipating.


Maybe they should offer an Amazon weighted fund, that invests based in your personal consumption, ie if you buy a lot of Gillette razers then buy some Gillette shares.


I think I'd by the 3x leveraged inverse of my consumption habits.


Article:

> Jeff Bezos’ disdain for Wall Street is well known

Is it? Bezos got his business education on Wall Street at D.E. Shaw. What is known about his having "disdain" for that industry? Is this just a botched reference to his strategy of ploughing profits back into company growth?


Lots of FicTech in my city. From friends who work for these companies. They are a mess. Amazon needs to come in revolutionize the market place. But if they did, they would get broken up.

Short term question is whether Walmart will survive, I hope they do much as I despise the company. Amazon needs competitors. Longer term is will it be Alibaba vs Amazon worldwide? Interesting times...


> Short term question is whether Walmart will survive

Why do you think they wouldn't survive? $15B in free cash flow versus $46B in debt makes bankruptcy a virtual impossibility.


> Amazon is rich with the most important resource in asset management: trust.

I'm sorry, but what? I don't even trust Amazon to deliver eclipse glasses that aren't counterfeit, and I know most of my friends/family feel the same way at this point.

The only thing I trust them to deliver is streaming video at this point.


Given the level of counterfeiting and gamed reviews this seems like a quick route to financial dystopia.


If Amazon wanted to move into Asset Management, I think they'd have to show financial experience/competence first for the trust to be there. Wouldn't it make more sense for them to open a bank first?


How long before we see Amazon break themselves up as Google did into Alphabet? This seems like a solid approach to prevent government anti-monopoly action.


If you want average returns and low fees just use Vanguard. You can't scale above average returns to Amazon scale.


I see them lending before doing funds. Buy x for y per month, etc. Also, possibly lending to suppliers.


The fact that an article like this about Amazon (or any of the tech "giants") is in some way credibe (I think it is) is curious. IE, a company that does retail, sells media & tech infratructure could also go into financial products...

I think it's several things are going on. First, this new breed of companies is highly eutrepreneurial and competant. Maybe it's youth. Maybe it's the fact that they emerged recently as winners from a high competition dynamic... If Google or Amazon declare they will now be running schools, I'd be a lot more interested than if Unilever or Shell did the same. I know we're concerned about their power, size, monopoly power & vested intertest in the anti-privacy camp, but credit is still due... I think.

Second is the power of ....power. The modern economy is top heavy. Most markets are structurally hard to break into. "Normal people" can't just start company doing banking, insuring, medicines, transport, tobacco, energy, gambling. There are upstart-hostile rules, locking out new and/or small players or structural reasons preventing small players.

"Can't" is strong. Uber started a transport company. But, there are structural and regulatory reasons that make most large markets much more closed than search engines and online shopping. There is no chance for a thousand entrants, with winners emerging from a wide field. This leaves the field open almost exclusively to large companies running lower risk gambles.

Third.. third is financing. Financing has changed in ways that I don't understand well enought to express concisely. There is a lot of financing available these days, via "back-channels." The less formal sectors like VC and (much bigger) corporate lending.

Think of what california's VC & angel complex does. It is, in many ways, the heart of the startup ecosystem. Promising founders get to take big chances without liability. This makes it possible to start a Google or an Uber.

How would SV look if founders had personal liability, like regular small business people? How would it look if they were limited to bootstrapping? Startup financing is an exception, and a relatively small one. Elsewhere on earth, finance is a much more closed shop. You have to be an insider of some sort.

Financing is (to quote Buffet) *resource allocation.

Take for example, "leveraged buyouts" and similar arrangements. Leveraged buyout means that I get a loan from you to buy company X, which then owes you repayment. Some form of this is how Russia's oligarch system came to be. It's how a lot (most) private sales of comapnies happen. It's how infrastructure companies happen. Mining.

I don't quite understand it. The big risks are go to the financer, but the profits don't. Regardless, the structure exists and being big is a prerequisite.


This has an insane amount of detail. Is this a pitch?


I got my law degree at Costco.

This is the umpteenth thread where commenters are complaining about the sad state of Amazon’s retail. I hear a constant stream of complaints about counterfeit goods, fake reviews, less than great pricing, and shipping that takes longer than promised. I’ve personally experienced all of the above and cut way back on Amazon.

How many companies thrive while the quality of their core business withers?

Of course, maybe retail isn’t their core. Maybe the core is providing barely acceptable products and services at razor thin margins. In that light asset management makes perfect sense.


Amazon's business model is built on predatory pricing. Their Cloud business is wholly subsidizing there monopolistic grand plan.




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