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Do you feel differently about a big deal if it comes in stages? A big deal is less of a big deal when it's a shorter term paid pilot, and even in that case some of the other downsides mentioned like slow process still play a role, but on the flip side this can be a means of funding product development…

Is it sensible to turn your head at a big deal asking the company for a smaller one as opposed to avoiding them entirely?




Depends on what it takes to close each section of the deal, and what you're working on in the interim.


So the land and expand model? Up-selling seems less risky than going all in up front.


Sort of but on a smaller time scale. Like after a demo or proof of concept, getting a paid pilot that isn't a full deal but enough that you bring in some $ from it. The pilot is usually one-off or recurring for a few months vs longterm recurring revenue.




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