The short answer is that a great many techy's are working on decentralization because the present centralized model has a lot of serious problems, like Facebook et al making their money selling ads that may have malware, and also selling your data to who-knows-who.
There are many projects to decentralize the web. IPFS gets so much attention because it is such a broad platform that other technologies (like Ethereum) can operate on top of, and because in some important ways it is farther along than anybody else.
There are many projects to decentralize the web. IPFS gets so much attention because it is such a broad platform that other technologies (like Ethereum) can operate on top of, and because in some important ways it is farther along than anybody else.