"Imagine you design a website, and then Google changes their ranking algorithm to provide preferential treatment to AMP pages. You see that your ranking has decreased, and so you implement AMP.
"A few months later, Google announces that they will provide preferential treatment to websites that have progressive web apps, and you see that your website falls in the rankings to the second page. Once again, when Google asks you to jump and dance like a moron, you flail your arms and repeat that you are not worthy."
When your entire business depends on how some 3rd party you don't have a business relationship with ranks/vets you you'd better believe you're in the ass-kissing industry. You act like Google's ass is somehow unique.
See:
- Restaurant reviews
- Fashion and cosmetics reviews
- Consumer reports
- Gaming 'journalism'
- NYT bestseller list
- Billboard top 40
- YouTube & Twitch Streaming
- App Store
Your options are to either find independent lead generation or pucker up.
"A few months later, Google announces that they will provide preferential treatment to websites that have progressive web apps, and you see that your website falls in the rankings to the second page. Once again, when Google asks you to jump and dance like a moron, you flail your arms and repeat that you are not worthy."