The best way to do this experimentation (based on my experience when I started selling RateMyStudentRental to colleges and universities), is to start directly selling to businesses before posting official prices. Put up a general "Call for pricing" information page (no, this doesn't necessarily mean anyone will actually call you), and hit the streets.
One thing we found early on selling to universities was that if we priced ourselves to low, some schools wouldn't give us the time of day, other schools would start comparing us to "competitors" who weren't our competitors at all and did nothing like we did, but who shared a similarly low price.
I still remember when we sold our first (small 3000 student) school for $6000/yr. When they gave us the check they said, "Eh, that's a drop in the bucket." Talk about leaving money on the table.
Anyone who does custom proposal/sales work has had those moments. The moment after they say yes when you suddenly realize you charged drastically too little. Live and learn.
One thing we found early on selling to universities was that if we priced ourselves to low, some schools wouldn't give us the time of day, other schools would start comparing us to "competitors" who weren't our competitors at all and did nothing like we did, but who shared a similarly low price.
I still remember when we sold our first (small 3000 student) school for $6000/yr. When they gave us the check they said, "Eh, that's a drop in the bucket." Talk about leaving money on the table.