Even if everything they do today is intentional and quantitatively optimal (color me skeptical), the site is still changing as the world changes and their user/"product" characteristics change.
The intentional things they do tomorrow will be different and may address issues like users becoming apprehensive about interacting when it's not clear who will get an e-mail saying "Psst... Hey... We thought you should judge what User has been up to..."
The intentional things they do tomorrow will be different and may address issues like users becoming apprehensive about interacting when it's not clear who will get an e-mail saying "Psst... Hey... We thought you should judge what User has been up to..."