On: Apple Backs AV1: What Does This Mean for the Futur...

[zackkatz]

This article failed to mention that Apple is a founding member of the Alliance for Open Media, the organization that released AV1.

> Founding members are Amazon, Apple, ARM, Cisco, Facebook, Google, IBM, Intel, Microsoft, Mozilla, Netflix and NVIDIA. > [aomedia.org](https://aomedia.org)

[wmf → zackkatz]

That's some kind of retroactive founding thing; Apple just recently joined after AV1 was completed.

http://web.archive.org/web/20171226163021/https://www.aomedi...

[shmerl → wmf]

Founding there apparently doesn't mean those who joined when alliance was created, but one of the members which participates in decision making.

[adamnemecek → shmerl]

Sounds like Apple all right.

[shmerl → adamnemecek]

Yeah, came late and now want to call the shots.

[SllX → shmerl]

To be fair, they would be calling shots either way, either by paying up to be a Founding member or if they couldn't do that, indirectly through their own market power which as the makers of their own browsers and chipsets for most of the hardware they move (and operating systems for all of their hardware), is substantial. Working as a "Founding" member is probably easier for everyone involved.

[shmerl → SllX]

I'm not saying it's a bad thing that they joined. It will be useful for everyone. But Apple are being Apple. They just can't do the right thing from the start.

[cornstalks → zackkatz]

AOM terminology sucks here. “Founding member” just means they have a seat on the board of directors (and it’s awesome to see Apple join that), not that they were truly part of the initial founding (Apple joined in late 2017/early 2018, which is well after AOM was publicly announced in 2015).

[mtgx → zackkatz]

Only about half of those actually founded AOM and worked on the codec. The rest joined later to support it.