This is a much better strategy by Apple, than Microsoft’s strategy against Netscape in the 90’s. Here, Apple charges consumers the market price [1]. Microsoft on the other hand gave away its browser for FREE. Free is better for consumers but it sparked antitrust backlash. Apple just let time play to its distribution advantage.
[1] The $ are the same for consumers but not for Spotify. It loses margin because of the App Store’s high take rate. As a result, Apple Music makes more than Spotify on a per consumer basis, even at the same price
[1] The $ are the same for consumers but not for Spotify. It loses margin because of the App Store’s high take rate. As a result, Apple Music makes more than Spotify on a per consumer basis, even at the same price
https://en.m.wikipedia.org/wiki/United_States_v._Microsoft_C....