I'm glad somebody went and did this. Fundamentally, humans structure their social relationships in terms of groups, though the groups may not have names or be disjoint, and membership may not be binary. I think you guys are on the right track.
The biggest question I have is, how do you get people into your site in the first place? I would love to use The Fridge, but if my friends don't, what's the point?
We have tried to make it super easy to start and join a Fridge. Just enter your email to create a group. To invite folks send them the group invite URL. All they have to do to join that group is click on it and enter their email and create a password. Hopefully this is a first step in making it dead simple to bring folks in to join or crate any group that needs a bit more privacy or is just a temporary network around an event so you don't have to friend people on facebook.
> (3) is nonsense. You could ask that same question about anything ever created.
He wasn't being literal - he was saying, "This seems awesome and I wish I had this four years ago." Is this an American thing? I see it all the time in the States, but after thinking about it I don't think I saw it in Europe or Asia.
The biggest question I have is, how do you get people into your site in the first place? I would love to use The Fridge, but if my friends don't, what's the point?