two young siblings... earn a combined $100,000 a year as influencers, working with brands such as Amazon, Disney, Louis Vuitton and Nintendo. Arabella, who is 14, tweets under the name Amazing Arabella.
But her Twitter account — and her brother’s — are boosted by thousands of retweets purchased by their mother and manager, Shadia Daho, according to Devumi records.
The idea that dubious businesses are possibly skimming money off big brands (or even more disturbingly, possibly with the knowledge of those brands) by using fake followers is interesting, and newsworthy. Add widespread identity theft into the mix, and it’s even more newsworthy.
two young siblings... earn a combined $100,000 a year as influencers, working with brands such as Amazon, Disney, Louis Vuitton and Nintendo. Arabella, who is 14, tweets under the name Amazing Arabella.
But her Twitter account — and her brother’s — are boosted by thousands of retweets purchased by their mother and manager, Shadia Daho, according to Devumi records.
The idea that dubious businesses are possibly skimming money off big brands (or even more disturbingly, possibly with the knowledge of those brands) by using fake followers is interesting, and newsworthy. Add widespread identity theft into the mix, and it’s even more newsworthy.