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What’s even worse is that advertisers end up paying a lot of money to advertise to these bots. In an early ad campaign with Twitter we quickly realized a lot of our spend on “engagements” was engagements with bots. We pulled the plug on Twitter spend really quick.

This has been a known problem for a while and Twitter has done little to fix it at scale. Given that they make their money on these paid “engagements” there are going to be a lot of people taking a real close look at this. Interesting days for Twitter ahead.




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