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1. DON'T write it down

2. Think about it for weeks and months and years.

3. Tell my various entrepreneurial friends about it and bask in the glow of their compliments.

4. Congratulate myself on being smart.

5. Dream about making so much money I could punch a cop and get away with it.

6. Dream about how great my life is going to be when I'm harpooning great white sharks from a helicopter that can turn into a boat.

7. Curse the idiots who came out with a product months or even years after my idea except it's executed all wrong and I woulda done it so much better.

8. Curse the same idiots who are now making so much money they can punch a cop and get away with it plus have that boat-helicopter thing.

9. A few weeks later I come up with a great idea. See step 1.




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