Being vegetarian the bar is quite high when it comes to burger companies and their marketing efforts - I am not going to be spending money in Burger King ever. However, after seeing this ad I do think that Burger King have a bit more to them than that rival burger chain.
They have been smart here because nobody wants to pay more for priority interwebs access - the fast lane pass. But actually they have done a good job of hopping on this bandwagon. It is okay to be against the government on something like this where riots are not going to happen, it is tame.
Now they could not do this jump on the bandwagon marketing with the other thing of the moment - crypto currency addiction, but this could be on either the side of government or the bitcoin-bores.
If they sided with government and went the extra mile to protect their customers from spending their money on alt-coins then there would be a lot of the bitcoin addicted that would take issue with this (probably starting with the semantics of bitcoin). Burger King could have a parody pyramid scheme burger store where none of the food was regulated, just regurgitated. People could be HODLing onto their burgers and fries could end up being used to back a new blockchain based currency for burgers, so everyone could convert their useless fiat money into fries, with those fries being convertible to good as gold bitcoin at any time, subject to transaction fees that can be paid in USD or BTC. Naturally there would be a fixed 22 billion fries to buy, no more. And funny stories about people who bought a pizza with ten million fries not realising how many burgers you could get with that.
Of course such a marketing campaign would alienate lots of customers, even if it was educational. So the net neutrality topic is extremely conveniently tame plus they can take the people vs the government on it, to play the underdog.
I'm not sure why you wouldn't spend money in a burger king as a vegetarian. They are one of the few burger chains that offers a vegetarian burger. If you ask for a veggie burger in Wendy's they'll give you a bun with lettuce and tomato. If you ask in a McDonald's they'll just laugh at you.
Don't get me wrong, Burger king is absolutely disgusting food no matter your dietary restrictions. But at least they try.
Also their advertising campaigns make me want to smash my TV, Alexa and computer.
They've had one for years too, I remember being pretty young and them being the only chain almost (aside from taco bell) that we could go to. It isn't a good veggie burger really, but at least they tried.
They have been smart here because nobody wants to pay more for priority interwebs access - the fast lane pass. But actually they have done a good job of hopping on this bandwagon. It is okay to be against the government on something like this where riots are not going to happen, it is tame.
Now they could not do this jump on the bandwagon marketing with the other thing of the moment - crypto currency addiction, but this could be on either the side of government or the bitcoin-bores.
If they sided with government and went the extra mile to protect their customers from spending their money on alt-coins then there would be a lot of the bitcoin addicted that would take issue with this (probably starting with the semantics of bitcoin). Burger King could have a parody pyramid scheme burger store where none of the food was regulated, just regurgitated. People could be HODLing onto their burgers and fries could end up being used to back a new blockchain based currency for burgers, so everyone could convert their useless fiat money into fries, with those fries being convertible to good as gold bitcoin at any time, subject to transaction fees that can be paid in USD or BTC. Naturally there would be a fixed 22 billion fries to buy, no more. And funny stories about people who bought a pizza with ten million fries not realising how many burgers you could get with that.
Of course such a marketing campaign would alienate lots of customers, even if it was educational. So the net neutrality topic is extremely conveniently tame plus they can take the people vs the government on it, to play the underdog.