This a great example of a great marketing team. Capitalize on a trending news item. While you may upset some people you will just as likely get a smirk out of them. Yet in all cases your name gets more exposure which is still important regardless of your position in the market.
Given that BK is also launching WhopperCoin in Russia, they've definitely done a good job adopting tech fads for the sake of news exposure. Eat your heart out, Denny's Twitter account marketing team.
