> If the U.S. had long ago allowed a couple of corporations to take over both the distribution and retailing of wine before the Napa Valley renaissance, Lynn told The Atlantic in an interview, Americans would be exclusively sipping three varieties of Gallo table wine. “The reason that didn't happen 50 years ago is because you had this system that was designed to promote deconcentration, to incentivize [retailers] to go out and find the new, the different, the alternatives,” he said. “It was effective in achieving that aim.”
This seems completely crazy to me. We’ve also seen an explosion in coffee variety availability, without any kind of convoluted legally-mandated distribution system. American tastes in drinks and food are splintering and opening new market niches; as long as it’s legal to fill those niches, someone will.
> If the U.S. had long ago allowed a couple of corporations to take over both the distribution and retailing of wine before the Napa Valley renaissance, Lynn told The Atlantic in an interview, Americans would be exclusively sipping three varieties of Gallo table wine. “The reason that didn't happen 50 years ago is because you had this system that was designed to promote deconcentration, to incentivize [retailers] to go out and find the new, the different, the alternatives,” he said. “It was effective in achieving that aim.”
This seems completely crazy to me. We’ve also seen an explosion in coffee variety availability, without any kind of convoluted legally-mandated distribution system. American tastes in drinks and food are splintering and opening new market niches; as long as it’s legal to fill those niches, someone will.