San Diegan reporting in! It's gotten absolutely ridiculous. They have tapped out the "like eating a cone of pure hops" quintuple imperial IPA market, and now the trend is additives. Ballast Point and Modern Times are the worst about this. We are at the "add some truffle oil it" stage.
The original Ballast Point was walking distance from my office. They had at most 6 taps. They started doing the additives much later, but it really got out of control when they got bought out.