Kodak had a very original idea to use blockchain technology to complement their existing business, targeting the same customers. It was done well enough that I bet they can provide a paper-trail of the idea that pre-dates what happened to the iced tea company's stock. They might get investigated, but I would bet confidently they'll walk away clean.
The iced tea company was the first to stumble upon the fact that adding "blockchain" to your company's name and making no other significant changes could boost your shares by 50% instantly. They have some plausible deniability that they truly intended to pivot the company and didn't know it'd have those effects.
The Kodak plan seems pretty good to me. Digital photograph copyrights are a solid basis for a coin. They're an asset class sensible people might want to make long-term investments in.
