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It's kind of funny, considering that their target demographic probably makes an average of 100k per year after graduating :)



Presumably some of their audience lives in a country with much smaller salaries.


I deal with this objection a lot.

60% of this market is in the US; 40% or so is elsewhere. (That is not true of the prospective users of this, but it will be broadly true of the payers.) Half of "elsewhere" is in an elsewhere with compares-directly-to-US living standards.

$1 rounds to $7 for US and parity-with-us technologists; both require more bandwidth to make the decision, as a percentage of all available bandwidth, than they occupy a portion of the budget. $7 does not round to $1 for some technologists elsewhere.

You won't get their business at $7; you probably don't have it at $1, either, because they might find it difficult to physically get you a dollar. Subsidize their price down to zero by charging US technologists an appropriate amount.

Many people want to operate tech-facing businesses like charities for ideological reasons or because they have an exaggerated view of the size of the audience that won't/can't pay. That's suboptimal but survivable, if you at least operate like a competent charity. A charity which doesn't have a $250+ a year option cleanly presented to its donors who are in the top 2% of the US income distribution is not a competent charity.




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