Technology is not an issue related to this problem. Bigger corporations in general make this inevitable. How meaningful of an interaction do you have with the tired cashier at Walmart or any other big retailer? Even at Trader Joes, the few minutes of interaction are rarely meaningful, even if I try to make them so, and that is the absolute best example. Small talk is not that engaging.
Even more so, technology for not having to interact with cashiers ever already exists: the self-checkout system. If I walk into a chain store like Meijer, people will be piled up at the self-checkout even if there is a completely free human cashier waiting for customers!
But even so, people are not checking out to socialize. Even what they do say isn't so substantial. Things move too fast, there's too many customers and too little time. How often do you remember the name of your cashier? How often are they still working there a year later?
Amazon's store actually represents a potential departure because as they say, they introduce humans in ways they think will improve the customer experience. Quote:
>“We’ve just put associates on different kinds of tasks where we think it adds to the customer experience,” Ms. Puerini said.
So there are people. And those people, with their hopefully less hectic roles, are almost certain to interact with customers in ways that will be more meaningful than the overworked cashier with a line of 10 carts and a full bladder. And perhaps, if the job doesn't suck (unlike many of Amazon's jobs, unfortunately,) they might actually stick around to become a normal you can interact with.
Of course, that's completely just conjecture. I actually believe Amazon's store will be around the same as any other in terms of the social value you get out of it, which is to say minimal at best. If people actually had meaningful value to get out of visiting marketplaces in modern times, they'd look forward to it instead of looking for how to eliminate it.
Even more so, technology for not having to interact with cashiers ever already exists: the self-checkout system. If I walk into a chain store like Meijer, people will be piled up at the self-checkout even if there is a completely free human cashier waiting for customers!
But even so, people are not checking out to socialize. Even what they do say isn't so substantial. Things move too fast, there's too many customers and too little time. How often do you remember the name of your cashier? How often are they still working there a year later?
Amazon's store actually represents a potential departure because as they say, they introduce humans in ways they think will improve the customer experience. Quote:
>“We’ve just put associates on different kinds of tasks where we think it adds to the customer experience,” Ms. Puerini said.
So there are people. And those people, with their hopefully less hectic roles, are almost certain to interact with customers in ways that will be more meaningful than the overworked cashier with a line of 10 carts and a full bladder. And perhaps, if the job doesn't suck (unlike many of Amazon's jobs, unfortunately,) they might actually stick around to become a normal you can interact with.
Of course, that's completely just conjecture. I actually believe Amazon's store will be around the same as any other in terms of the social value you get out of it, which is to say minimal at best. If people actually had meaningful value to get out of visiting marketplaces in modern times, they'd look forward to it instead of looking for how to eliminate it.