I read it on German news, and found the original quote, in a what looks like an internal interview of Lutz Meschke, Vice President of the Executive Board and Member of the Executive Board, Finance and IT. From their own website:
> Which solutions are relevant for a brand like Porsche?
> We will increasingly offer functions “on demand”. That means that the costumer can buy new functions at any time if needed – including long after buying the car and, where applicable, only temporarily. Be it as a one-off for a fee, as a flat rate or as a subscription.
> Which functions do you offer on demand?
> For example, it would be possible to combine modules from the area of autonomous driving individually. Imagine that you could use a software update to download a few more PS over-the-air at short notice if you want to head to the racetrack on the weekend – or dynamic headlights if you are headed for a long night drive.
https://newsroom.porsche.com/en/company/porsche-digitalizati...
> Which solutions are relevant for a brand like Porsche?
> We will increasingly offer functions “on demand”. That means that the costumer can buy new functions at any time if needed – including long after buying the car and, where applicable, only temporarily. Be it as a one-off for a fee, as a flat rate or as a subscription.
> Which functions do you offer on demand?
> For example, it would be possible to combine modules from the area of autonomous driving individually. Imagine that you could use a software update to download a few more PS over-the-air at short notice if you want to head to the racetrack on the weekend – or dynamic headlights if you are headed for a long night drive.