In UK and EU law, it's the opposite: Geographical names are expressly *excluded*...

esquivalience on Jan 21, 2018 | parent | context | favorite | on: The city I write this in protected its name, so I ...

In UK and EU law, it's the opposite: Geographical names are expressly excluded from TM rights, unless there's significant reason that they should be protected. Even then, it's only protected to the extent that its use causes trade confusion.