I saw a job ad last week where the company said they wanted a "dynamic" sales professional who was "reliable and consistent".
"Dynamic" means constantly changing.
"Reliable and consistent" means the opposite.
My point: it's just one of those buzzwords that people like to throw around. "Hyper" and "dynamic" are like the packing peanuts of the English language.
I see your point but I don't think they meant that. When they said dynamic I think they meant, "We want somebody who's going to be making calls, sending emails, knocking on doors, chatting people up at conferences, getting in people's faces -- not somebody who sits in their cubicle hiding from the world." And by reliable and consistent they mean, "We don't want somebody who's doing all those things we want on Monday but then doesn't do it the rest of the week. Or does in January but not in February. You have to keep producing for us non-stop or we're going to run out of runway."
Agreed some words are used too much. But sometimes words are chosen to signal something like, "Our last guy in that role, who we fired, was not dynamic. You must be dynamic or we will fire you earlier so that we don't go bankrupt and not have the money & time left to hire your replacement."
"Dynamic" means constantly changing.
"Reliable and consistent" means the opposite.
My point: it's just one of those buzzwords that people like to throw around. "Hyper" and "dynamic" are like the packing peanuts of the English language.