Yeah, who would ever do something that crazy? It would be like demanding automakers build safe cars or telling the tobacco industry not to market their product to children.
Both those examples had a nice emotional component to them: automobile deaths and cancer patients. Try showing someone the harm of non-neutral networks without resorting to hypothetical situations or abstracts. I don't mean someone on HN, I mean the "average Joe" voter.
Funny you should mention that, because both of those things took DECADES to enact, through massive policy overhauls, with millions of man-hours of deliberation.