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> When you see the results (see screenshot for example), you’ll never want to see flight results in any other format. It’s one of those that’s so obvious why didn’t I think of that moments.

I disagree. I think there are several different groups of people that search for flights and each of them wants to see their results in a different way. I think the other flight search engines (especially Kayak) meet most of their needs quite well. It's great to see another view into this data, but I don't think it's the only way I will want to view it.

When I search for a flight, the only factor I care about is price. I don't care when it leaves, how long it takes to get there, what airline it is: I want it to be the cheapest it can possibly be. When prices are close, I'll sometimes care about airline (I really on't like to fly AirTran for example).

I think Hipmunk's view into the data is perfect for someone that cares about the time spent in flight, layovers and which part of the day they're flying. These people are usually business-people who have money, so it's probably a perfect market to shoot for :).




You know you can sort by price, right? Right at the top there's a "sort by". And you might see that you only have to pay $5 more to avoid leaving at 6am and not have a ridiculous layover.


My first time through I didn't notice the prices were listed on the page.


A massively large percentage of the travel market is composed business travelers who are generally pretty price insensitive and a lot about things like flight times and layovers. Its probable that you're just not in the target market for a product like this.


>When I search for a flight, the only factor I care about is price. I don't care when it leaves, how long it takes to get there, what airline it is <...>

You may not, but there are others that definitely do




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