My biggest problems with things like this are that everyone is subjected to it, but not everyone has access to it. In seems almost dystopian that our surveillance applies to the people paying for it, but not the people deciding on it. I can't watch a live stream of a politician's meetings, but governments have access to where everyone goes with their car at all times.
I think it's more banal than that. There are people out there who are always looking for something more to sell, and there are people out there who are always looking for more program to be associated with who will buy it.
We just have to remember that there are people out there who legitimately think deploying surveillance technology like this is a good thing.