I don't think africa is alone in being behind the 8-ball in the creating a global scale company (which I take it you mean world-wide adoption and not just huge locally). Even with the greatest talent and product, it would still be hard.
No one is looking to africa for the next big thing - this is a huge problem for any company - how can you get to critical mass if no one is paying attention to you.
I am sitting in a beijing starbucks writing this and thinking about the global brands; there aren't that many of them.
No one is looking to africa for the next big thing - this is a huge problem for any company - how can you get to critical mass if no one is paying attention to you.
I am sitting in a beijing starbucks writing this and thinking about the global brands; there aren't that many of them.