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In his book The Innovators Dilemma (http://astore.amazon.com/hypernumbersc-20/detail/B001I05ZVK)... makes a throw-away line that rocked me back on my heels.

He said something like "resources are allocated by customers not managers, so choose your first customers carefully".

The point is if your customers are for your consulting business they will allocate your resources in that direction.




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