5. Plain old capital-intensive advantage: local server farms, enabling low-latency search (and "suggest") results, which been found to be very important for users.
One can interpret this (and android) as google desparately spending money whereever money can give some competitive advantage, no matter how small, because google is acutely aware of how easily users can switch search engines. It's not a super clever strategy, but just: what else can you do with all this cash?
One can interpret this (and android) as google desparately spending money whereever money can give some competitive advantage, no matter how small, because google is acutely aware of how easily users can switch search engines. It's not a super clever strategy, but just: what else can you do with all this cash?