I don't think Google search will be beaten. I think the whole current concept of search by going to specific URL/app, seeing a list of search result will become obsolete. We are already seeing that with voice based UI where you want an answer not a list of pages. The second part will be that lot of stuff that you care about will be known by google/Alexa and will be readily available so no need of searching. This also is already happening with google launcher on android where things like news and score about my favourite teams, travel times to airport or workplaces being shown nearing the time of travel along with routes so I don't have to search for any of these. This can be further integrated with a cab being available just when you need to leave. All of these earlier would have involved some kind of searches.
iMho this will be the natural progression. So if you are creating a better google search please stop you will be out of business before you start. This is no longer about standalone search but a larger ecosystem around the information needs.
iMho this will be the natural progression. So if you are creating a better google search please stop you will be out of business before you start. This is no longer about standalone search but a larger ecosystem around the information needs.