They're well positioned as a hub between Europe/USA and Asia+Australia. Emirates as the stopover is literally in the middle (also counts for their ME airline cousins, as they are all next to each other).
Plus with current flight lengths, you need a stopover somewhere. That is changing, though.. with Perth-London direct opening soon. That's a long time to be on 1 plane though. And it's only a little shorter (1-2h) than going via DXB.
Plus with current flight lengths, you need a stopover somewhere. That is changing, though.. with Perth-London direct opening soon. That's a long time to be on 1 plane though. And it's only a little shorter (1-2h) than going via DXB.
(I'm in Perth)