On: Pushing Our (Tweet) Button

[mortenjorck]

That's... one of the best Twitter monetization ideas I've heard.

It pushes Twitter's real-time social analytics value to businesses while obviously strengthening a company's brand on Twitter. If the Tweet Button catches on, it could be a very easy sell.

[relix → mortenjorck]

Indeed, and they don't lose any of the analytic tracking data you mentioned that is now lost because businesses implement their own service.

They actually gain a metric: popularity of custom shortlinks vs t.co's universal shortlinks