There was also a time when "product" meant something mass-produced in a factory so expensive that the number of products on the market was tiny, and all it took to get consumers to buy anything was a bit of TV advertising.
These days just getting people to even try out your product is a major accomplishment. Sure, they haven't built a successful company yet, but for the capital expenditure they've made so far they are way ahead of the curve. What's the point of having a clear plan about how you will make money if it ultimately fails like most startups? You are going to need to pivot anyway, so the focus on users over revenue is totally a reasonable strategy. Even beyond the getting bought exit, the value of an audience is tremendous. Look at how 37signals transitioned from a dime-a-dozen agency to a very profitable company based largely on it's blog reach within the target market.
These days just getting people to even try out your product is a major accomplishment. Sure, they haven't built a successful company yet, but for the capital expenditure they've made so far they are way ahead of the curve. What's the point of having a clear plan about how you will make money if it ultimately fails like most startups? You are going to need to pivot anyway, so the focus on users over revenue is totally a reasonable strategy. Even beyond the getting bought exit, the value of an audience is tremendous. Look at how 37signals transitioned from a dime-a-dozen agency to a very profitable company based largely on it's blog reach within the target market.