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Yes that brand name is quite obnoxious. Airbnb might ignore just as many laws, but at least they have a goofy unpretentious name. The only thing I can think of like "Uber" except worse might be "Darth".



I was referring about the brand established by the criminal behavior of Uber I read about on regular basis.

What a company says about themselves is PR. How the company is perceived is Brand.




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