Yeah, it's time to start calling proper ad-blockers, "tracking blockers". It sounds more like something you need, like anti-virus, and also sounds like something that's "fair" to use if you have moral concerns about ad blocking.
I use ghostery to block tracking, no ad-blocker. But since almost all ads track users almost all ads are blocked. If anyone want to show me ads they will have to show ads without tracking that try to find which ads will be least interesting for me
I recently discovered that Ghostery was purchased by Cliqz [0], which is a company partially owned by Mozilla. They offer a free privacy-oriented browser "Cliqz" which is described on Wikipedia as:
"Cliqz plans to eventually monetize the software through a program known as Cliqz Offers, which will deliver sponsored offers to users based on their interests and browsing history. However, these recommendations will be processed locally based on a remote repository of offers, with no personally identifiable data sent to remote servers." [1]
I haven't looked further into it, but it makes me feel like I should contribute to a browser project...
This is exactly what I want to happen. I recently saw an ad on some page and was concerned uBlock Origin had missed something. I was happy to discover it was just a self-hosted JPEG wrapped in an anchor tag to a legit affiliate site.
That sounds like my cue to point out Privacy Badger from EFF, which does exactly that. It also works adaptively: it'll block any domain that looks like it's trying to track you, rather than relying on a central list.