Yes, I'm sure it's nice. But it doesn't make for very interesting reading material. It's like knowing that your office has view.
It's interesting to read about what technologies companies use, how they use them etc. Not about things you could see if you flicked over to Martha Stewart.
But not to everyone. One of the benefits of working in SoMa is that people who care about good food can get it, and people who just want to grab a burrito from the taco truck can do that too.
What's wrong with a truck? Would you not consider that an approach to mvp cooking? In Austin (for which Anthony Bourdain complimented us about), the trailor-park restaurants expressed magnificent culinary arts. In fact I know one that started as a trailer until their demand proved significant enough for a bank loan to expand. Considering the failure rate for restaurants is not too dissimilar from that of startups, I think it's perfectly acceptable to start small and grow until the pompous diners accept you... at which point, you've sold out.
I get plenty of great food here in Italy, but I would absolutely kill for a decent burrito. In some dream future where I've made a ton of money and decided to continue living in Italy, I would open a good Mexican restaurant here. It would probably lose money, but I would not care. I would have good Mexican food to eat.
