Timing of this makes me wonder if someone there read that other thread with the "Facebook Free February" idea people were kicking around. No doubt there are plenty of FBers here and if that idea gained enough traction it could do some nontrivial damage to their bottom line. Granted - probably had to be in the works ahead of time.
Interesting indeed that they published this. Someone spent quite a bit of time making this; animated videos, interviews and it looks like multiple departments involved (research, marketing). Does seem like the current level anti-Facebook discussion in the press is worrying them enough to make this.
