I think that's more a misunderstanding about what they're trying to do with the name. Perhaps the misunderstanding they're trying to address with the name.
I can see that, and I think I get what they were going for. But you simply can't choose to complain about using colors to attract women to tech (vs. letting the actual tech stuff be the draw) and then choose to utilize all the "Like a girl" stuff they've gone with. I see so many of these events that are branded "like a girl" "be a girl boss", etc. and it stinks of selective bias.
