Well, if you're trading in Europe that's a huge benefit. But also the big selling factor is how much of their governmental services are digitised and unified. It makes dealing with anything like taxes quite convenient.
It's quite smart for Estonia to do this because they have quite a lot of brain-drain. Lots of up-and-coming educated Estonians end up leaving the country to persue jobs in Europe due to the lack of companies operating locally.
Trasferwise is capitalising on this, but the government sees it as a reason to heavily invest in making companies want to be in Estonia.
It's quite smart for Estonia to do this because they have quite a lot of brain-drain. Lots of up-and-coming educated Estonians end up leaving the country to persue jobs in Europe due to the lack of companies operating locally.
Trasferwise is capitalising on this, but the government sees it as a reason to heavily invest in making companies want to be in Estonia.